How To Build a Community
First things first, audience and community are not the same. If you focus on the numbers, your relationship with your community can become one-sided. Take advantage of platforms that make it easy to communicate with your community. Engagement is key. Replying to comments and messages and reminding your community that there’s a real human behind the content can help retain your community. This blog will explain how to build a community by explaining the importance of retention, why going live is the key and how to differentiate your content in this world full of it.
Three Things You Can Do To Build Your Business:
Retention Is King
Many are focused on increasing their audience. But never focus on retaining them. Retaining customers builds loyalty and a strong customer base. Some may even call them hardcore fans. Your retention strategy should be prioritized along with your ‘getting new’ marketing strategy. It’s worth adding value for your customers to motivate them to stick with you. This could be free information, more 1-2-1 time with you or even a gift or prize.
Go Live or Go Home
Live content is on the rise. It motivates people to interact as it is more personable and genuine. Adding virtual sessions or packages for your clients adds huge value for them. This can be anything from coaching classes to 1-2-1 sessions.
If you’re still not set up on doing live sessions then click the link and get set up on Remote Coach, we’re offering all trainers who sign up in April FREE one to more calls with our ‘Launch Team, to help you get to grips with growing your digital community. Book a call here.
Level up Your On-Demand
The days of boring pre-recorded videos are over. And the demand for interactive, exciting videos is rising. There’s so much content out there; so focus on what you can do to make yours different. Bring something new to the table, add challenges and be exciting. I know what you’re thinking; you don’t want to be that tacky instructor who adds more cringe to the workout than crunches. But this isn’t the case to level up your on-demand content. To be exciting add a personal touch or drip-feed the content weekly. To add interaction get your clients set up on a platform (slack is a good choice) speak to them regularly, create polls and ask them what they want from your content. They’ll feel valued and part of your community. Finally, make it challenging by putting your clients up against each other and adding some motivation with a prize for whoever comes out on top.
With these focus points, your community and quality of content will grow, along with interactions and engagements.