ASO (App Store Optimisation) - What it is & how to improve it.

App Store Optimization (ASO) is the process of optimizing the elements of your mobile app's listing in the app stores (Apple App Store and Google Play Store) to improve its visibility, discoverability, and overall performance. ASO is crucial for attracting potential users, increasing downloads, and enhancing the app's ranking in search results. 

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Here are some key aspects of ASO and our top tips to improve it:

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1. Keyword Optimization:

• Identify relevant keywords that potential users might use to find an app like yours.
• Incorporate these keywords naturally in your app title, subtitle, and description.

2. App Description:

• Write a compelling and informative app description to clearly communicate the unique selling points and benefits of your app.
• Use bullet points and formatting for easy readability.
• To help you out, start with our basic example [here]

3. App Icon and Screenshots:

• Design an eye-catching app icon that represents your brand and stands out on the app store.
• With KLIQ, you get custom designed screenshots that show the app in action and highlight its user interface.
• If you’d like to submit your own designs you can do so [here]

4. Ratings and Reviews:

• Encourage users to leave positive reviews and ratings.
• Respond to user feedback, both positive and negative, to show that you value user opinions.

5. Regular Updates:

• App stores often favor apps that are actively maintained. KLIQ takes care of this for you with regular app updates and maintenance.

6. Keywords Field (iOS):

• Maximize the use of the keywords field in the iOS App Store to include relevant search terms.
• [request to add keywords to your listing here]

7. Monitor Competitors:

• Regularly keep an eye on your competitors' app store listings to understand their strategies.

8. Analytics and Testing:

• Request an analytics review via your KLIQ admin panel to regularly check in with your App Store listing performance.
• Test different elements (such as screenshots, or descriptions) to identify what resonates best with your audience.

9. Social Proof:

• Showcase positive reviews, testimonials, or awards in your app store listing and across your social media to build credibility.

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Remember that ASO is an iterative process, and continuous optimization is key. Regularly evaluate the performance of your app listing, stay informed about industry trends, and adapt your strategy accordingly to improve your app's visibility in the app stores.

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